Onboarding isn’t just for new users; it’s an ongoing journey, especially for premium subscribers who expect a deeper, richer experience. My recent audit of Flo’s onboarding flow for premium users reveals missed opportunities to engage and educate these high-value users. While Flo offers many great features, the onboarding process could do more to highlight the unique benefits of premium, creating a more personalized and valuable experience for each subscriber.
Curious about the details? Dive into the full case study to see how small tweaks in onboarding could transform Flo’s premium experience and turn new subscribers into loyal advocates.
